Meet the experts behind our company.
Hiroshi is the 7th generation of ‘shinise’ tempura restaurant based in Tokyo (Edomae), Ginza Daishin, with 190 years of history, which was founded as a fresh fish shop in Asakusa in the Edo period, later ran a tempura restaurant in Ginza (currently Azabu). He is committed to passing on sustainable and responsible fisheries and aquaculture as well as Japanese tempura culture to future generations.
He holds a Master of Environmental Management from Duke University.
Munehiro is passionate about passing on delicious Japanese seafood to future children.
Besides this effort, he is CEO of andBLUE Co., Ltd., which provides MSC/ASC CoC consulting services to seafood restaurants, distributors, processing plants, etc. to increase the chances of eating sustainable seafood in Japan.
His younger brother is a fisherman in the longline fishery of tilefish in Ine, Kyoto, which motivated Hajime to engage in this effort.
He is also a lawyer working on a variety of corporate legal matters at Matsuda & Partners, Japanese law firm in Tokyo.
He holds a BA in law from University of Tokyo.
Ginza Daishi ("Daishin") is a Tokyo-based tempura restaurant with a 190-year history.
Founder and managing director of Fish & Planet, Hiroshi Norito, is the 7th generation of Daishin.
Daishin started selling fresh fish to Kabuki's shibai-jaya (dance-drama's teahouses).
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Fish & Planet is a social enterprise accelerating the transition to sustainable and responsible fisheries and aquaculture in Japan and globally by working with small-scale fishers and aquaculture farmers.